My .02? There’s a large swath of “conservative” women who like the idea of going to church, being a stay-at-home mom, and having a husband that goes to work every day and provides for them. And there’s absolutely nothing wrong with that life.
But what they found out is the guys espousing that lifestyle actually want to treat their wife as property. There was a solid 30 years of momentum building around “maybe I don’t want to have a two-income household, maybe I just want to be a mom”. Unfortunately, while the women were thinking “we’re partners in this household, I take care of the meals and the kids, you take care of making money” - the dudes were thinking “I own you, you do what I want, I do what I want, if you talk back, I’ll put you in your place”.