Tell a group they are part of the stronger majority and are morally superior
Infrahumanise the outgroup to deepen the moral divide (“cat litter boxes in schools! Forced gender reassignments!”)
Repeat the lies until they are believed simply through repetition
Say that talking about evidence is dirty liberal homosexual awfulness because REAL PEOPLE LISTEN TO THEIR HEARTS GODDAMMIT (faith-based group identity)
Pretend to be surprised when the outgroup you’ve said are pondscum unfit to be in society get targeted with gun violence in a country where guns are very available, and send thoughts and prayers
When someone calls this stochastic terrorism, refuse to acknowledge that you understand what that term means
Consolidate status and power as a figurehead of a hate movement