I like Google’s weak argument that technology has shifted to mobile so advertising is different than it was before, and therefore they can’t have a monopoly. Because they’re not arguing that they don’t have monopoly, they’re arguing that the monopoly is less impactful. But if that’s true, then forcing them to split companies isn’t such a big deal, because surely they as a company have similarly shifted in focus, so they would only be losing a piece of their total advertising branch, not the whole thing.