The “problem” is that wine and other forms of booze generally don’t work as a “new” business. Because you generally can’t charge top dollar without it being aged but also need to make sure that you can guarantee you sell out all those aged bottles/barrels. Because even a few seasons in a glorified warehouse are a mess for bookkeeping and a large investment. It isn’t even that you can’t make five year old bourbon on demand. It is that you have to plan how much you need closer to six or seven years out.
Same with beer, just to a much lower timeline. The reason why EVERYONE has ninety IPAs is that you basically CAN brew that on demand. According to chatgpt, an IPA takes 3-4 weeks (and I have seen a lot shorter periods…) whereas a pislner is 6-8 and others go even farther. But that is still an extra 3-4 weeks of barrel and warehouse time.
So you really do need the mega-corporations to do anything at scale. Which means it is inherently “bad” because people want The Culture and to pretend they can tell the difference between two different vintages of the same wine rather than comparing general families or regions of wine. And corporations won’t have that magic special something.