No, it isn’t at all. If you have an arachnophobia, treating your fear is not making you like spiders. Simply addressing the aversion. Nobody properly engaging in the therapy is trying to brainwash kids into loving someone, just reducing the aversion.
Check something more rigorous about the topic, don’t just use news articles of cases of failure and unethical choices to form your full opinion. You know damn well how the news is, what they profit from, how times where the therapy actually went well because it was used appropriately will not be reported. And social media isn’t much better when it comes to factuality.
The Psychology Today article I posted properly cited its sources.