I recently approached a friend asking that they seriously consider whether we would have moral issues against getting in on the grift. There was that asshole who sold patriot beer for a huge, shitty markup when the budweiser thing happened. It wasn’t even good beer. I said that we could put in incredibly little effort and make money off these rubes. My logic was that they were going to purchase stupid products like that anyway, so why not get their money ourselves.
We went back and forth on it. We concluded that we’d only create products that 1. did no harm to marginalized groups and 2. would end up leading cultists to tell on themselves. We agreed to let the idea percolate to see if we thought there were good opportunities worth our time.
An example of telling on themselves might be a tshirt that says, “Guess I’m deplorable,” if it were 2016. We kicked around some contemporary phrasing. Nothing has been worth making the effort, so far.