Apple invented the smartphone, so in 2007 they had 100% of the market share. But when Android phones began arriving, they started getting some of that market. Years later many different manufacturers started selling Android phones and Apple’s market share dropped below 50%. Is that Apple squandering their lead, or is that just inevitability once the public had more options? I mean if you represent 5% of the brands competing, why would you expect to hold 75% of the market? That’s crazy…
I’d argue that there is no company that could maintain 75% market share in any category of car sales, and failing to do the impossible is not the same as mismanagement. But hey prove me wrong if you can.