Every other company that makes an EV now makes one that works better, lasts longer and looks better than Tesla does.
Well be that as it may, somehow they still have more market share in the EV market than any of their competitors. They likely have almost as much market share as all of their competitors combined, (though I don’t have those numbers to confirm). So regardless of what you think of the quality of their cars, I wouldn’t say they’ve squandered their lead, not with the kind of sales they’re doing.
Also, I mean, their brand is all about electricity, the company is named after Nicola Tesla.