Well, for one thing, they’ve lost first mover advantage by squandering their lead. Every other company that makes an EV now makes one that works better, lasts longer and looks better than Tesla does. Besides which he’s pandering to crowd that largely believes that their cock and balls will shrivel up and fall off if they purchase an electric vehicle.
Why move backwards? Why give up […]
Why would you rebrand Twitter? You’ve got the largest and most recognizable website and logo on the internet, why would you want to scrap all that and start almost from scratch with a new name and nondescript logo that no one recognizes? First year marketing 101 tells you this is nearly the worst possible thing you can do with a recognized brand name.
Musk is most well known for bad business decisions. More than anything else he’s done, he’s famous for his ability to rampage through a previously functional company and burn it completely to the ground. Pivoting Tesla into creating an ICE vehicle is completely on brand for him.