This section of the article is basically the TLDR:
armed with a high-powered projector, booked themselves a room across the street from Trump Tower to display the message “Trump-Vance: Out For Themselves” — along with other slogans intended to rankle, rile, and otherwise irritate the candidate — across his 92-story building’s gleaming glass facade.
The slogans “Trump-Vance: ‘Weird as Hell,’” “Harris-Walz: Fighting for You,” and “Project 2025 HQ” are also in rotation.