Companies want to profit from it without spending much
Startups, major companies, and venture capital investment groups implement new tech services quickly to capitalize on new trend
Stonks go up
Users coalesce around some major options that have actual ideas outside of "let's start a [new technology] company," most others fail to innovate or offer actual value that meets the wild expectations of speculative investors
Stonks go down, people lose their jobs, tech divisions crumble
Who could have foreseen this!? (See also: blockchain, NFTs, etc.)