Honestly? More education (and possibly more exposure) and less fetishization, although I’m not quite sure how to achieve the second one.
Back when my parents were in school, schools had shooting teams (my high school apparently had an award-winning women’s team), and my dad even brought a gun to school once to show to a teacher (it was an older gun and the teacher was a gun collector). They spent the whole of lunch period talking about how cool that old gun of grandpa’s was.
Because back then a gun was just a tool, and one more people had access to, since a lot of people were still out on the farm and such. My dad learned from a young age that guns were dangerous, and how to properly handle them, and pretty much all his classmates did too.
But then the Republicans started the, ‘we have to regulate!’ and the ‘but think of the children!’ nonsense because that was when the Black Panthers started going around armed, and a bunch of white people were suddenly uncomfortably aware that minorities could defend themselves from racial violence if they wanted to.
And then the Republican Party turned around and started making guns an ‘identity’ thing, so suddenly they became a symbol of Republican so-called ‘values’, and people began obsessing over them like they were rare jewels or some such nonsense. It didn’t help that the Democrats were happy to jump on the bandwagon as the ‘we’re totally against guns so you can tell we’re different from them!’ group to provide a pearl-clutching counterpoint.
And so now we’ve got, well, all the fetishized and forbidden-fruit bullshit. Guns are kind of seen almost like cigarettes on steroids: the cool and dangerous thing that all the rebels and ‘strong independent types’ have.
I’m a bit In despair as to how to get us to stop doing that. Certainly other nations, like Switzerland, have lots of guns and gun access and don’t have our problems. But they definitely don’t build identities around firearms either.
Edit to add: of course Switzerland has actual functional health care, including mental health care, so I imagine that helps.