Apple is one of the planet’s biggest companies and definitely a monopolistic player in many ways. Holding entire supply chains hostage, entire corporations and countries hostage. Hell, I was once laid off because Apple threatened my company’s sales and the company flinched and wanted to keep shareholders happy. Their influence is palpable in way too many industries and lives.
Another commenter somewhere else on the internet posited that they’re trying Google first to get the process down. Then go after the big fish with that defined precedent. Hopefully that is the case.