It’s called a hidden fee for a reason, it’s hidden from you. So, yeah, it’s a non-option for first time patrons.
Why are you defending these business? Inb4 you say, I’m not, but the free market will correct this! The “free” market clearly isn’t, because we’re talking about it right now lol, hidden fees are common place in many places in the US.
And regulation (in Australia, for this issue), clearly IS working, because this is practically unheard of here.