To be clear, it has not been established that this is the last resort, but rather that it’s better than the alternatives. Which is to say, if you’ve gotten famous but the organization that made you famous isn’t paying you well, you might look for other ways to monetize the attention. Being at the top of international sports is such a fleeting thing, so if some of these athletes want to capitalize on the moment, they better not wait until next year because who the hell knows when their career will rapidly change.