I don’t care about the Olympics themselves (I think they’re important, I am just not personally interested in catching more than highlights), but I would watch the shit out of the Dope Olympics. Dude on steroids and cocaine throwing a javelin ten miles? I’d pay to watch that.
Of course I’d also watch the Pitch-O-Mat 5000 fire balls at Wireless Joe Jackson, so I’m not anyone’s target audience except possibly Futurama’s from 20-odd years ago.