Mysterious "Protect Patients Indiana" group drops $50K on vague health care ads
It’s a long article, but these are the key parts:
A vague television commercial streaming across Hoosiers’ screens during the airing of the Olympic Games seems to call for increased patient protections and less government regulation over health care. But details about “Protect Patients Indiana” are scarce, and the mysterious group — which has so far funneled more than $54,000 in ads — appears to be based out of state, in Ohio.
The 30-second ad features generic clips of doctors and patients inside hospitals. An off-camera narrator says Protect Patients Indiana “is committed to safeguarding our health care” by “reducing red tape, supporting local hospitals and their staff” and “ensuring access for all Hoosiers.”
A “join us” callout at the end of the video points viewers to a website under the same name.
Absent from the ad and website, however, is any information about Protect Patients Indiana, its financial supporters, or any other details about the group.
Though it’s not made clear in the campaign materials, the ad appears to be the work of Protect Patients Indiana, a limited liability company registered in Ohio in June.
It’s one of 83 LLCs or nonprofits created since 2023 by Cincinnati-based Langdon Law, according to Ohio’s Secretary of State.
The firm is run by David Langdon, described as a behind-the-scenes conservative lawyer, who over the last decade has quietly helped nonprofits and super-PACs pour millions of dollars into elections. Langdon did not return the Indiana Capital Chronicle’s request for comment.
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The wording mirrors the group’s website, which says its mission is to “advocate for minimal government intervention, trust in healthcare providers, and support for community hospitals.” That includes “safeguard(ing)” local health care services, addressing “workforce challenges,” and promoting policies that “protect and enhance access to care for all individuals across the state.”
A video of the TV ad is the first to pop up when visiting the website:
“When your life’s on the line, you shouldn’t have to worry if the local hospital is open, if there’s enough staff, or if government regulations will affect your care,” the narrator said in the video. “Four in 10 Hoosiers will need hospitalization this year. That’s why Protect Patients Indiana is committed to safeguarding our health care; by reducing red tape, supporting local hospitals and their staff, ensuring access for all Hoosiers. Protect Patients Indiana. Prioritizing health in every community, Join us.”
The hospitalization statistic is more than four times the state’s current hospitalization rate. According to the American Hospital Directory, there were roughly 653,000 hospital patient discharges in 2022, equal to about one in 10 Hoosiers.
An “issues” page on the website further highlights “staff shortages and workforce concerns” in Indiana’s health care system; concerns over rural hospital closures; Hoosiers’ “minimal appetite” for increased government regulation in health care; the “vital role” of community hospitals that provide essential services and preventive to low-income patients; and advocacy for “for policies prioritizing patient-provider relationships, fostering trust in healthcare institutions, and minimizing government interference in medical decisions.”
Both the Indiana Hospital Association and Hoosiers for Affordable Healthcare said they are not affiliated with the effort.
Website users are asked to sign an inconspicuous online petition to “secure the future of community healthcare in Indiana.” The form asks for a name, email, zip code and phone number.
No agents or contacts are mentioned anywhere on the advertisement or website. An inquiry into the website’s domain shows it was additionally registered anonymously.
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A 2015 report from Politico described Langdon as the “Suburban Ohio Lawyer Behind the Right’s Dark Money Machine,” and found that at least 11 groups connected to Langdon or his firm collectively spent at least $22 million on federal and state elections and ballot initiatives around the country between 2010 and 2015.
A Columbus Dispatch report, also from 2015, further described Langdon as “an unswerving legal warrior for conservative, often Christian, nonprofit organizations that together spend millions more to influence public policy and wield great influence among evangelical voters.”
Langdon was a lead author of a proposed amendment to Ohio’s constitution defining marriage as between a man and a woman, which voters passed in 2004. He’s also donated thousands of work hours to the Alliance Defending Freedom, a nonprofit Christian legal ministry that specializes in religious freedom cases.
