This is a legitimate reason to blackball a media group from ever being informed of a situation in the future. Not just because you don’t like their bias or how they cover things. Because they’re putting a critical situation with a limited timetable at risk, just for a scoop, and the resulting ad revenue.
There’s no reason the swap needs to be disclosed before it happens, but there are legitimate reasons to keep it a secret until then, hence the request to not disclose until after. True investigative journalists can differentiate between these situations. Morally reprehensible bullshit just for that advertising revenue.