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PugJesus ,

The failed deal comes after the Army National Guard blew $88 million on a deal with NASCAR, that also yielded 20 recruits, according to USA Today.

I can’t help but feel 88 million could possibly be used for other personnel retention efforts, which might help the fact that every veteran, positive or negative about the US, will tell you the same goddamn thing - don’t join, because the military doesn’t give a fuck about your wellbeing.

Kaboom ,

Yeah, seriously. Word of mouth is stronger than advertising, and its very negative for the military

mars296 ,

They could have had over 4x the effectiveness by simply offering 88 18-yearolds $1 million dollars each to enlist.

Hegar ,
@Hegar@fedia.io avatar

It was $88M for 0 recruits, per that USA Today article:

The Guard received 24,800 recruiting prospects from the program in 2012, documents show. In those cases, potential recruits indicated the NASCAR affiliation prompted them to seek more information about joining. Of that group, only 20 met the Guard's qualifications for entry into the service, and not one of them joined.

The $88M was National Guard spending on nascar from 2011-13. The 20 recruits who made the right choice were just in 2012, but the military.com article that daily beast is reporting on says 'potentially no recruits' when describing the whole nascar deal.

The craziest part to me is the 25k prospects yielding 20 qualified candidates. 99.92% were unfit for service.

The_v ,

2012, butThe craziest part to me is the 25k prospects yielding 20 qualified candidates. 99.92% were unfit for service.

Well they did advertise at NASCAR…

JoshuaFalken ,

The fact the Coast Guard spent four million dollars per recruit on a NASCAR campaign is unreal. Yet after they’ve served they’ll be lucky to get a free massage.

Nomad ,

It was National Guard not Coast Guard, Coast Guard doesn’t have that kind of budget. Never had, never will.

MediaBiasFactChecker Bot ,

Daily Beast Media Bias Fact Check Credibility: [Medium] (Click to view Full Report)> Name: thedailybeast.com> Bias: Left
> Factual Reporting: Mixed
> Country: United States of America
> Full Report: mediabiasfactcheck.com/daily-beast/
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x4740N ,

The ground news Instagram account is full of right wingers in the comments

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