It also helps that their attempts to redirect back mostly serve to highlight their weird preoccupations.
Things are happening like a former Trump speechwriter posting “Emmett Till was weird” on Twitter because they can’t comprehend just how unhinged and generally weird saying something like that is to a normal person.
Or they think they’re being clever flipping the script and ranting about “boys saying they’re girls is weird.” “Why do you spend so much time obsessing over what children have in their pants? That’s really weird.”
It all puts them in a bind. If they try to defend what they’re saying as normal, it’s very clear that it isn’t. If they try to deflect with what they think is weird, it just shows how detached they are from normal reality. It’s a surprisingly effective line of attack that largely neutralizes their normal gish galloping.