Last month, the head of its US operations formally responded to the complaints with an open letter to customers, saying social media was painting an inaccurate picture. He said the average price of a Big Mac in the US, which is now $5.29 (£4.11), was up 21% since 2019 - roughly in line with the pace of inflation - and many items had risen by less.
Sure, place the blame on anyone but themselves.
$5.29 is ridiculous for a Big Mac, which is super tiny.