Dead_or_Alive , 4 hours ago

If you are pressed for time and/or have your hungry kids in the car then a couple of dollars isn’t a big deal. But that doesn’t mean those consumers are going to come back again after getting burned by high prices.

Starbucks raised the price of my iced coffee and changed the recipe for the brew. I still ordered and drank it, but I have cut my visits from three or four times a week to only once in the last three months. This means they lost out on not only my drink revenue, but the revenue on what I would have ordered for my wife and kids as well.