To be fair, if they are doing it because he is rich, then he is indeed tricking them. Even with all the reasons why he should be rich; owning a bunch of buildings, rarely paying anyone that does anything for him, being born rich… he actually still isn’t. He’s so bad with money that despite all that, he’s overall in the hole most of the time. Which is why he so vehemently defends any financial info coming out about him. It’s a point of pride to him that people think he is rich.