I just walked my dog past a big red pickup truck with stickers that had a picture of Biden with “I just shit my pants” and “BLM: Biden Loves Minors” (so classy) and it really struck me how extremely Biden focused the Republican memes have been.
Like we used to have “Pelosi is secretly running things” or like even Mitt Romney was running against Obama but his attacks were about Democrats as a whole, they were tax and spend liberals building the nanny state.
The flip side to Trump’s immature style is that it IS extremely specific, and like you can’t just go “actually it’s Meatball Nikki Haley.” Obviously you can invent different immature nicknames and memes but it is hard to telegraph them with the convention out of the way.