So they’re no longer pandering to queer people? Because that doesn’t actually sound like the worst thing if you think about it. Or did you stay up this year until midnight on June 1st to watch all the corporate logos turn rainbow colors.
Seriously though, Bud Light did a tiny campaign with one trans person. If that’s their idea of outreach, fuck them. Imagine if every single ad they did had white people except one time that was on a platform most people weren’t paying attention to anyway they featured a black woman. That’s just tokenism.
No, I want real inclusion, not this “we’re going to use an influencer and then not tell anyone about the tiny campaign.” If conservatives hadn’t thrown a fit, no one would have even known about this.
I want to see trans people- all queer people- normalized. That means putting them front and center in major advertising campaigns as normal people drinking with their friends or whatever. It shouldn’t be a headline when a queer person is in an ad because queer people should just be in normal ads as normal people. And not just in June either.
AB InBev did this so they could say, “we tried and it wasn’t worth it” when they really didn’t try. Same with Target. Tiny little rainbow area one month of the year and people bitched, so they said, “well, we tried” and then just gave up.