This is exactly the point. He can say he loves project 2025, then say he’s never heard of it and his base just take it as a secret message to fuck shit up because trump is “just pretending it doesn’t exist to play the politics”. He can randomly spew X person is callling the shots at any time to send the media on a rampage.
There needs to be accountability, there was a time where politicians pretended they weren’t lying/gaslighting/ragebaiting/sealioning/dogwhistling or whatever, Trump brought all these to normalcy.