I often see the 25% figure cited, but my own receipts have shown 50%+ increases in the same time period. I never buy brand name or much in the way of snacks. Is the 25% figure obtained by making substitutions like switching to store brand? I don’t have much leeway there since I already go for no frills groceries. I would be very interested in knowing how they determine “only” a 25% increase in prices over that period of time.