In all honesty, I knew cigarettes were bad for me when I was a teenage smoker. I didn’t care, because I thought the repercussions were so far away that there was no way to know what would happen. Similarly, I’m sure many users think they’re immune to the deception of social media.
Cigarette companies began adding trace toxins, like formaldehyde, cyanide, benzene, and cadmium to compound the addictive properties of nicotine. They enhance the feelings of withdrawal from even just one cigarette.
The addictive design of social media algorithms, fueled by psychographic profiling, is very similar. The software monitors every bit of input available, from the obvious likes, comments, subscribes, searches, and shares, to the dubious pausing videos, scrolling hesitations, zooming, screenshots, and downloads. On less secure devices, microphone and camera activation can occur, mouse or finger placement may be monitored, as well as contacts and message scrubbing.
I think your comparison is more accurate than most people understand. The US tobacco industry is worth $108B as of 2024. The US ad industry is $262B. They’re far more powerful and far less regulated.