That’s just it, as a business owner, some years may be good, and some years may be bad.
So some years your profit should be less.
That doesn’t mean you’re going under. Less profit is still profit. That means everyone (including yourself) has been paid and you have money left over.
But because CEOs are paid mostly in stock, the profits have to rise every year, for no necessary reason besides “I like money”
And eventually that’ll break, and it’ll happen all at once.