Who actually cares what you call it? The point is, you remove whatever money they got from being shitty, and then hit them with a fine.
Do you think 10% on top of the “refund” is not enough? I think that’s got more teeth than any fines we use today. I can get behind it not being a steep enough penalty, but say that, instead of arguing over “refund” versus “fine” and “earnings” versus “acquisitions” or whatever terminology bugbear you have.