There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

nefarious ,

Copyright and trademarks are different things. In this case it looks like it applies mainly to the Xbox "X" logo like is seen on this (hilarious) page of the filing and is only for things related to messaging and gaming, so it's not as broad as it sounds. Based on a cursory look at Google results from before July 1st, I can't find any examples of Microsoft actually suing anyone for using the letter X, either.

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