Funny you mention that. I just got an email last week that my youtube music price was going up to $16.99/month. I’ve used it since the days of google play, before it joined with youtube and it was like $9.99 (mostly out of a dislike for spotify). But it isn’t the best service tbh, what with low-quality audio and a buggy app interface. So I was finally motivated to make the switch to Tidal this week. Loving it so far… hope they don’t follow suit and up their sub price like the others (knock on wood).
FWIW, the email I got from youtube said something about being able to sign up for a cheaper rate if I nuked my account and made a new one on youtube through a web browser. Not sure why that would make a difference, but I was too over it to even bother.