You’re probably being theoretical rhetorical, but they’re definitely not surprised. Any actual confusion as to why an article like this can be cleared up when you consider the author isn’t really talking to us. Try reading it as if it’s a business brief, talking about us as a ‘problem’ that must be addressed. That ‘problem’ is we users are getting more value from the current model than was calculated by corporate.
Soon there will be another article (also addressing the room as if we’re not part of the discussion) detailing how corporate managed to “fix” it, and the revenue increases it brings. The other companies will follow suit to thunderous applause