I think MKBHD’s (follow up?) review was probably the best take on it. He specifically did not review it as “a truck” and pretty much described it like an SUV where the trunk region is on the exterior the entire time.
Which I think is a vehicle a lot of people would want. Me and my buddies are sickos who go on multi day camping/climbing trips and would not want to leave all our crap in the open (stuff is either in a tent or locked in the car at night). But for the average person? Throw little timmy’s football pads in the back or put a tarp over your fifty suitcases on the way to a hotel. And make sure you have an empty toolchest so people think you work for a living. Groceries are an issue but basically every truck I have ever had the displeasure of parking near just opens their passenger door all the way (almost always dinging the car next to them) and takes twelve minutes to load three bags.
But as an actual truck? it is dogshit. But also… Simone Giertz kind of created Truckla, the dream vehicle of every single millennial who knows what a Lowe’s is: the El Camino. Form factor of a sedan/crossover but with a truckbed so we don’t have to hold a hand out to keep the pipe from shooting forward and cracking the windshield when we stop. And it would have let them reuse almost the entire existing assembly line and designs.