I think this is an important case study into how to get the masses to care. There are millions of fixable problems with our world currently, affecting billions of animals, humans included. But one video of one problem affecting one turtle is what spurred a “revolution”. However big you think the impact is, you cannot argue how indelible it is to awareness, if nothing else. Ethos is truly the champion of getting people to give a shit, and we should leverage that knowledge in a progressive way.