… planning to invest approximately $20 million to roll out digital menu boards…
Wendy’s will also invest an additional $10 million over two years…
Have you tried not spending $30 million dollars to sell hamburgers?
I mean, holy shit. You sell burgers and fries. Does everything need to be digitally and AI enhanced?
A spokesperson for Wendy’s confirmed the news with Food & Wine, stating the company is focused on providing “great-tasting” food and is “making a significant investment” to grow its digital business, including rolling out digital menu boards in some U.S. restaurants. “Beginning as early as 2025, we will begin testing a variety of enhanced features on these digital menuboards like dynamic pricing, different offerings in certain parts of the day, AI-enabled menu changes and suggestive selling based on factors such as weather. Dynamic pricing can allow Wendy’s to be competitive and flexible with pricing, motivate customers to visit and provide them with the food they love at a great value. We will test a number of features that we think will provide an enhanced customer and crew experience.”