Yeah definitely there is PR push. All the mainstream articles are written in a way that maximizes these viewpoints. I don’t know where exactly it comes from but besides military industrial complex there is still oil and extraction of resources and general empire stuff there are a lot of business interest tied to maintaining hegemony.
For Ukraine specifically I also speculate that it’s because Ukraine is a breadbasket. With climate change, food prices are going to become unstable so having control of that region is not just good business, for the empire it’s an important strategic goal. West-Ukraine will mostly be owned by EU and US because of the incredible debt.
The other goal here is that we’ll see like a billion climate refugees in a few decades which will lead to wars. And Russia has tons of borders that could be corridors. So it’s good to destabilize and isolate Russia in advance of these climate wars so that the worst chaos isn’t happening in Europe. Similar with China. They’d want to encircle their geopolitical rivals so they don’t have that much room to maneuver.
This is all speculation and I’m really not sure if “they” think this strategically. But Nato baiting Ukraine was imho a definite trap to “force” Russia into this conflict. Fuck Stoltenberg for example. Not that I don’t blame Russia!