I live in rural Germany. The only people with these trucks are the ones that never use the bed. In fact, I’ve recently seen one at the hardware store. The guy bought a shelf maybe 1.5 m long. Neither did it fit in the bed, nor did it fit in the cabin. Such a worthless piece of shit.
Everyone in the trade business uses vans. For heavy duty hauling they obviously use something bigger than a fucking pickup truck.
That out of the way, I see the appeal in smaller old-school trucks. They usually have larger beds than the ridiculously oversized pieces of shit that start sprouting in urban areas.