I think people tend to pick the wrong targets in this debate. Stuff like the Ford Maverick and F150 are usually people who really don’t need a truck, and most crossover/SUV drivers would be fine with a sedan. Once you get into the F250 and higher, though, you’re mostly dealing with people who actually use their truck for a living. There are reasons workers in the US choose those–such as fifth wheel trailers–and there are reasons why European workers don’t (except when they do).
And it’s really silly. Vans for that kind of work are generally truck frames with a different back end. It doesn’t make that much difference at that level. The best you can say is that the hood doesn’t stick out as far and therefore visibility is better, but even that’s not always true, and there are other tradeoffs with that design.