I swear to you, if I ever have any kind of emotion towards "anything that has an open bed" beyond mild bemusement I will quit the Internet, abandon the concept of self-propelled vehicles and ride a donkey to a mountain monastery to rethink my life.
I just didn't know you could get people on the Internet to froth at the mouth by implying that pickup trucks aren't perhaps the most efficient mode of transportation until a couple of weeks ago. Now that I do know it feels irresponsible not to use this power. Especially when somebody brings up how culturally strange some purchasing choices are in the US.