it feels like the ownerclass are running pro lgbtq advertisements
Corporations make inclusive advertisement when it makes them more money than not doing so. You can easily see the same movie studios making fairly different advertisement in EU/USA than in China/Saudi Arabia. This is virtue signalling, but I’m fine with it, because when good values get virtue signalled in public, the opposite values are less likely to transmit. They don’t have good intentions, but good results come out of it.
There are also less common cases where they purposefully make over the top stunts because it will make far right nutjobs angry, which they count as free advertisement.