The Satanic branding is basically the trolling and meant to be provocative, at least that’s what they say on their About Us page. That’s one reason other (more insane) Satanists hate the ST, because they basically openly admit to appropriating Satanic and pagan imagery in jest which is sacrilegious to “real” Satanists and some pagans who actually believe the symbols have power. It works in the sense the ST is a political advocacy group though because it freaks some Christians out.