Most of his cult loves him because of this. They love that he’s mean, and a bully, and selfish. He acts like they want to but can’t. They’d have repercussions and consequences, he doesn’t. They get to see a guy behave like they dream about behaving and get away with it. They know exactly who he is, they aren’t being fooled, he’s not conning them. He’s a hero to them because he holds up to the ideals they truly believe in. They totally realize who and what he is. They worship him because of it, not in spite of it.