if you like apples (or whatever) you should pay more for them than other goods, comparatively
I just don’t think this happens that much necessarily though. Mostly because of necessities taking up such a huge percentage of peoples budgets.
I also find myself and see others kind of have a “I Like X more, but not enough to spend Y for it”. This doesn’t necessarily imply it’s a utility curve, I often find myself thinking it’s more of an anchoring psychology effect. I.e. you at age X get used to a Combo meal at the local fast food place costing $10. If it “frog boils” over say 20 years to $20, you’ll bitch about how “back in my day”… If it doubles in a year, like many things have - it just seems way more like overcharging and the utility curve is all out of whack.
I’ll tell you one thing, the service at fast food places has fallen so much where I live that if I can’t get their app to work to pre-order so I can waltz in and just grab it, I’ll go somewhere else. And the cost has gone up so much that I’ve been actively comparing to fast casual app based pick ups or hell, sit downs because the food is usually somewhat better and they’re often no longer massively more expensive or slower.