That's part of what makes them attractive to some of their audience.
People like Tate are the embodiment of toxic masculinity, in Tates case, a sex trafficking jackass who beats woman for fun.
But they also tend to be truebred narcissists, so their arrogance and violent rhetoric are all just that, noise and bravado, when push comes to shove and they have to stand up to someone their own size, they scurry away like rats.
They mentally and physically assault vulnerable woman because they can't handle anything else.
Because they are such weak little asswipes, they overcompensate by being horrible to the few people weaker than them.