For cordless power tools, look at the overall range and pick the one that has all the tools you want. Some of them run everything from circular saws to lawnmowers on the same batteries.
For hand tools and corded power tools, go out into the woods and beat your ability to be brand loyal to death with a shovel.
Unless you work a trade, I would go with Harbor Freight for everything except cordless tools. If you wear the Harbor Freight tool out replace it with something higher quality. For cordless, I don’t know. I have Dewalt and wonder about others. I mostly avoid cordless now.
For trades, see what your coworkers are using. Do you want them borrowing your batteries? (No) Do you want to borrow theirs? (Do you want them to dislike you?)
Do what I do with every aspect in life. Mix and match. Brand loyalty is for the 50s and should remain there. When brands are not loyal to their customers, their customers should not be loyal to the brands. Plus, you get better tools for cheaper, overall. Though, this works less with power tools due to the proprietary batteries…
For power tools just pick your favorite color and stick to it. All the big brands are the same except for their special lil’ batteries. For everything else, buy cheap tools (Harbour Freight, garage sales, Amazon, eBay, etc.). When you wear them out / break them / otherwise need to replace them, that’s when you can justify spending a bit of money to get good tools. Plus at that point you’ll have a much better understanding of the tool and thus what you want or need for the tool to best serve you.
Or be like me and spend too much time/money finding a tool that might be good only to never use it because brain says, “I’m bored, find new hobby” every couple of business days.
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