For power tools just pick your favorite color and stick to it. All the big brands are the same except for their special lil’ batteries. For everything else, buy cheap tools (Harbour Freight, garage sales, Amazon, eBay, etc.). When you wear them out / break them / otherwise need to replace them, that’s when you can justify spending a bit of money to get good tools. Plus at that point you’ll have a much better understanding of the tool and thus what you want or need for the tool to best serve you.
Or be like me and spend too much time/money finding a tool that might be good only to never use it because brain says, “I’m bored, find new hobby” every couple of business days.