I wish installing linux for non-technical people using windows were as easy as downloading an .exe and walking through an installation wizard. Something that gave very very simple instructions, backed up their stuff, rebooted to install linux with the chosen settings, and restored their backup into linux.
IMO if it were that simple or as simple as double clicking an .exe and hitting Install Linux (with default settings) that did all of the above with a default distro set by the installer, more people would be willing to install linux.
And non of that Gnome shit. Drop them into a distro with a DE configured to look like windows (probably KDE or Cinnamon).