No it doesn’t. It’s mostly a passionate minority hyping it up, but there’s pretty much no marketing.
If any distro has “Apple level of hype and marketing,” it’s Pop!_OS or Ubuntu, because both have a large-ish company behind them actively pushing for user adoption. Your average Windows user is far more likely to have heard of either than Arch.
I have no problem with Arch or Ubuntu, I used Arch for ~5 years and Ubuntu was my first (used for 2-3 years). I’m on openSUSE Tumbleweed now though because it ticks the boxes that are most important to me.