There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

Blackmist ,

Killed physical ownership of PC games. (Half Life 2 required Steam to work, locking your key to a single account)

Pioneered lootboxes. (Team Fortress 2)

Has price parity rules. (Prevent keys being sold cheaper elsewhere so gamers can’t avoid giving 30% of their money to Valve)

Those aren’t particularly pro-consumer.

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